Overall awards will be judged on the following
criteria:
|
| 70% |
Community promotion activities: Chairperson's promotion
kit will include activity ideas to use with adults and children.
Document the effectiveness of your promotion by including pictures,
letters, copies of programs, etc. in your scrapbook. Use of
the June Dairy Month theme should be visible.
|
| 10% |
Use of radio and TV: Promotion kit will include public
service announcements (PSA's) to provide radio stations. To
document PSA use, ask the radio station for a letter verifying
the number of PSA's used and the total air time devoted to
them
in June. If you submit your own PSA's, extreme
care must be taken to insure that information you provide is
accurate. If
you generate TV coverage of events, provide a video tape of
the TV segment.
|
| 10% |
Use of newspaper: Promotion kit will include newspaper
releases on the dairy industry. You are encouraged to submit
your own articles and photos to spotlight local dairy farmers
and the local dairy industry. Extreme care must be taken to
insure that information you provide is accurate. For documentation,
include newspaper tear sheets with name of paper and date clearly
visible.
|
| 10% |
Scrapbook presentation: Scrapbooks should be neat,
well-organized and should effectively document your promotion
during June. Art work and special effects are not
required. |
